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Latest update: February 2017
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Partner selection and negotiation assistance to start selling client's products in West Africa

Case : 58

Country West Africa
Year 2017-present
Client Japanese equipment manufacturer Category TSE listed company
Service Partner selection, negotiation assistance
Project
summary
ABP picked up potential local partners, researched and evaluated their business and selected the one for a Japanese equipment manufacturer which wanted to sell products in West Africa. ABP also supported negotiation when starting business.

Assistance in partner selection to start operating client's business in Ethiopia

Case : 57

Country Ethiopia
Year 2017-present
Client Japanese Industry machinery manufacturer Category TSE listed company
Service Customer research, partner selection
Project
summary
ABP searched for potential local partners and seleted the one for Japanese industy machine manufacturer which already operates in many African countries and expand to Ethiopia.

Assistance in setting up business in Ethiopia for Japanese large scale manufacturer

Case : 56

Country Ethiopia
Year 2017-present
Client Japanese manufacturer Category Large scale
Service Business set-up support
Project
summary
ABP proposed possible ways for business operation with detailed methodology and assisted implementation for large scale manufacturer which supplies African manufacturers and expand to Ethiopia.

Staffing of Kenyan sales staff for Japanese company operating business in Kenya

Case : 55

Country Kenya
Year 2015 - Present
Client Japanese service provider Category TSE listed company
Service Staffing
Project
summary
For a Japanese service provider doing business in Kenya, ABP provides staffing services of Kenyan salespersons.

Strategy setting and operation assistance for Kenyan company

Case : 54

Country Kenya
Year 2017-present
Client Kenyan retail company Category Startup
Service Business audit, Strategy setting, Operation assistance
Project
summary
ABP supported strategy setting for profit improvement and provided operation assistance for Keyan retail SME.

Research on business opportunities for large scale manufacturer

Case : 53

Country Africa
Year 2016
Client Japanese manufacturer Category TSE listed company
Service Business opportunity research
Project
summary
For large scale manufacturer which plans to operate their business in Africa, ABP proposed potential country, indudstry and business opportunity by taking advantage of client's strength.

Consumer goods price research by different marketing chanels in Nigeria and Kenya

Case : 52

Country Nigeria, Kenya
Year 2016
Client Japanese raw material manufacturer/supplier Category TSE listed company
Service Price research
Project
summary
ABP conducted a price research for a targetted consumer product, by surveying about 200 products including thoese of clients at modern retail (super market), open-air market, and speciality retail, in Nigeria which observes high rate of inflation.

Fact-finding survey and strategy setting for Japanese manufacturer's operation in East Africa

Case : 51

Country Kenya, Ethiopia
Year 2016
Client Japanese manufacturer Category Large scale
Service Fact-finding survey on customers, Strategy setting
Project
summary
For a client who already operatae in Africa and sets East Africa as next target, ABP provided fact-finding survey on customers by prsenting actual status of industry, and proposed strategy by clarifying missed opportunities in current condition, customer's demand and complaint.

Supporting B2B product's development for a Japanese manufacturer with end-user research to improve negotiation capability with their current/potential customers in Nigeria

Case : 50

Country Nigeria
Year 2016
Client Japanese Japanese raw material manufacturer/supplier Category TSE listed company
Service Market research
Project
summary
For a client who provides raw materials to a Nigerian consumer goods company, ABP provided qualitative and quantitative analyses for the end-users' utilization and preference of the products. ABP also supported the assessment of their purchasing behavior for product development and for improvement of their negotiation capability.

Industrial research and future prospects of retail, distribution, consumption and financial business in Côte d'Ivoire

Case : 49

Country Côte d'Ivoire
Year 2016
Client Japanese company Category TSE listed company
Service Industrial research
Project
summary
ABP conducted industrial research on retail, distribution, consumption and financial business to understand present status and to see future prospects for investment in Côte d'Ivoire. ABP researched on market, distribution, purchasing behavior and consumer insight and conducted interviews on retail and distribution business.

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List of Japanese Enterprises Doing Business with African Continent and Countries

Japanese companies' list doing business in Africa, edited by ABP[Detail]

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