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Staffing of Kenyan sales staff for a Japanese company operating in Kenya

Case : 55

Country Kenya
Year 2015 - 2017
Client Japanese service provider Category TSE listed company
Service Staffing
Project
summary
For a Japanese service provider doing business in Kenya, ABP provided staffing services for Kenyan salespersons.

Strategy formulation and operational support for Kenyan company

Case : 54

Country Kenya
Year 2017-present
Client Kenyan retail company Category Startup
Service Business audit, strategy development, implementation support
Project
summary
ABP supported strategy development for profit improvement and provided operational assistance to Kenyan retail SMEs.

Research on business opportunities for major manufacturer

Case : 53

Country All of Africa
Year 2016
Client Japanese manufacturer Category TSE listed company
Service Business opportunity research
Project
summary
For a large scale manufacturer planning to operate their business in Africa, ABP proposed the potential country, industry and business opportunities in light of the client's strength.

Consumer goods price research by marketing channel in Nigeria and Kenya

Case : 52

Country Nigeria, Kenya
Year 2016
Client Japanese raw material manufacturer/supplier Category TSE listed company
Service Price research
Project
summary
ABP conducted price research for a targeted consumer product, surveying close to 200 products including at modern retail (super market), open-air market, and specialty retail in Nigeria despite a high rate of inflation.

Fact-finding survey and strategy formulation for Japanese manufacturer's operations in East Africa

Case : 51

Country Kenya, Ethiopia
Year 2016
Client Japanese manufacturer Category Large scale
Service Fact-finding survey on customers, Strategy development
Project
summary
For a client who operating in Africa and seeing East Africa as its next target, ABP provided a fact-finding survey on customers, presenting the status of the industry, and proposing a strategy that highlighted missed opportunities in the current environment, customer's demand and dissatisfactions.

Supporting a Japanese manufacturer with its B2B product development through end-user research to improve negotiation capability with their current/potential customers in Nigeria

Case : 50

Country Nigeria
Year 2016
Client Japanese raw material manufacturer/ supplier Category TSE listed company
Service Market research
Project
summary
For a client providing raw materials to a Nigerian consumer goods company, ABP provided qualitative and quantitative analyses on end-user utilization and preference for the products. ABP also supported the assessment of their purchasing behavior for product development and for improvements in their negotiation capability.

Industrial research and forecasting for retail, distribution, consumption and financial business in Côte d'Ivoire

Case : 49

Country Côte d'Ivoire
Year 2016
Client Japanese company Category TSE listed company
Service Industrial research
Project
summary
ABP conducted industrial research on retail, distribution, consumption and financial sector to understand the present status and to see future prospective investments in Côte d'Ivoire. ABP researched markets, distribution, purchasing behavior and consumer insights and conducted interviews on retail and distribution businesses.

Research on business opportunity for commercial residential products on behalf of a Japanese manufacturer

Case : 48

Country Kenya
Year 2016
Client Japanese manufacturer Category TSE listed company
Service Industrial research funded by public institution, research on business opportunities
Project
summary
For a client looking for a sales opportunities for their residential products in Kenya, ABP provided incentive research for different levels of stakeholders and identified the business domains to focus on and target.

Research on business opportunities for agricultural materials for a Japanese manufacturer

Case : 47

Country Kenya
Year 2016
Client Japanese manufacturer Category TSE listed company
Service Market research, research on business opportunities
Project
summary
ABP has provided research on potential Kenyan customers, including individual farmers and agricultural firms in relation to agricultural materials.

Supporting the planning, management coordination, moderation and conducting of African business seminars

Case : 46

Country All of Africa
Year 2016
Client Africa Development Bank Category International Development Org
Service Support for planning and operation
Project
summary
Cooperative planning of large-scale seminars which were both held in 2016, organized by Africa Development Bank. ABP supported program development, selection of speakers from Japanese companies and the managing of the event as a moderator.

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List of Japanese Enterprises Doing Business with African Continent and Countries

Japanese companies' list doing business in Africa, edited by ABP[Detail]

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