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Potential Customer Identification for Japanese Company to Enter African Market

Case : 18

Country South Africa
Year 2014
Client Japanese Company Category Large scale
Service Information provision, Local Partner search, Customer identification
Project
summary
Client has been considering selling their products in South Africa. ABP serves in market research, local partner search and potential customer identification.

Search for Raw Material Supplier for Taiwanese trading company

Case : 17

Country Cote d’Ivoire,Burkina Faso
Year 2014
Client Taiwanese trading company Category Large scale
Service Research on the Raw Material Supplier
Project
summary
For a company which considered the possibility of having an African supplier. ABP provides research on target countries and suppliers.

Market and Potential Customer Research for Japanese manufacturer to enter market

Case : 16

Country Senegal, Morocco
Year 2014-2015
Client Japanese Manufacturer Category SME
Service Market and Potential Customer research, Pilot Project Support
Project
summary
ABP provided market research, potential customer identification and support for pilot project execution with potential distributor and customers.

Sales Support for large Japanese Manufacturer

Case : 15

Country East Africa
Year 2013-2014
Client Japanese manufacturer Category TSE listed company
Service Sales support
Project
summary
For a client which had been already in Africa, ABP provided sales support to potential customers.

Information provision to Japanese financial institution's publication for customers

Case : 14

Country 18 African countries
Year 2013-Present
Client Japanese financial institution Category TSE listed company
Service Information provision
Project
summary
ABP provides information on the market trends and the business environment in Africa to a Japanese financial institution to be used for their customer news.

Market research for a Japanese food manufacturer to enter the African market

Case : 13

Country Senegal
Year 2013
Client Japanese beverage manufacturer Category TSE listed company
Service Market research
Project
summary
ABP researched on the market, customers' preferences and competitors in Senegal for the Japanese food manufacturer’s business expansion into Africa.

Event planning support and business consultation desk service at African Fair, an event in TICAD V

Case : 12

Country Whole Africa
Year 2013
Client METI (Ministry of Economy, Trade and Industry to Japan) and Dentsu Category Gov't body and TSE listed company
Service Event planning support, Business consultation desk
Project
summary
In African Fair 2013, a government-hosted event held in The Fifth Tokyo International Conference on African Development (TICAD V), ABP supported the selection of Japanese companies to participate and the evaluation of the event. ABP had a business consultation desk.

Support for job advertisement service related to Africa for a Japanese recruiting agency

Case : 11

Country Whole Africa
Year 2013-2014
Client Recruit Career Category Large scale
Service Planning support, Selecting Japanese companies
Project
summary
ABP provided planning support to the first-ever service of job advertisement related to Africa.

Strategy development support, Sales support and monitoring for Japanese service provider

Case : 10

Country Senegal
Year 2013-2014
Client Japanese service provider Category SME
Service Market research, Support for pilot projet, Financial support
Project
summary
ABP provided sales planning support, partner search, development of CSR project and financial support.

Market research and partner search for Japanese food manufacturer

Case : 9

Country Kenya, DRC
Year 2013
Client Japanese food manufacturer Category SME
Service Market research, Partner research
Project
summary
The customer considered selling food products in Africa. ABP provided marketing research and partner research aimed at starting business.

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List of Japanese Enterprises Doing Business with African Continent and Countries

Japanese companies' list doing business in Africa, edited by ABP[Detail]

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